The importance of networking in business
When we are attentive to what is happening in the environment, and we make an effort to learn more about the market, how our competition operates, what we know is it doing at the moment, for example, the recent launch of an innovative product, etc., more we will know about our possibilities. But what’s important is that business managers and professionals can network with other members of the industry to learn about these new trends, share ideas and receive valuable mentorship. Networking (which we will call indistinctly in this article “networking” or simply the English term “networking” that is applied in daily use) is important because it allows professionals to identify new opportunities and increase their chances of success. business.
So SMEs find in networking an ideal means to establish relationships with other owners, professionals, etc, in similar or related fields, which help expand the capacity of their business to find new clients, associate and grow. A key element for an effective network is to make yourself known.
Is it necessary to use networking to grow business?
Networking is a critical aid in growing your network of contacts, which can help you build your reputation as a knowledgeable, trustworthy, and caring person who can provide useful information and connections to people who need it. You are also more likely to get more leads and referrals as you will be the person they remember and turn to when they need something you offer, or just an industry query, because you are already a trusted and referenced expert in the market.
Why is networking especially important for SMEs?
Small business owners use networking as a means to build relationships with others, in similar or related fields, with the following goals:
– Regarding the expansion of the business: it is a great help since it makes it easier to find new clients, have the possibility of associating and then experience joint growth, or separately, but according to signed strategic agreements.
– Regarding the number of people and companies in the network: the premise is that the more people you meet, the more people there will be to meet you and remember you and your business. You should take advantage of all professional and social opportunities to meet and connect with new people.
We are going to detail below some key reasons that clearly describe why networking is important for small businesses.
1º) Commercial potential clients
When you start networking, be it from a Congress or a Fair, or from any other national or international event in which there has been a significant number of speakers, exhibitors, etc., it is undoubtedly an excellent way to acquire new potential customers. Because a new client always starts from the knowledge that people and other companies have about you, your activity and your company.
Using the contacts you make when meeting people can open doors to business opportunities.
2º) Keep track of potential customers
Communicate professionally when following up with potential customers. People want to help others, but they are not interested in being bothered by someone doing business. That’s why it’s important to be sensitive to time and know how to use all the rules of courtesy in each of the contacts you’re following up on.
3º) Identify best practices
Networking is a great way to identify best business practices or industry benchmarks. Learning from what others are doing is a valuable strategy for all companies.
For example, if you own a restaurant and belong to a restaurant association, you can find out what the latest software programs or employee management practices are that you can apply to your own business.
4º) New business trends
Networking can help you stay ahead of technology and new business trends. These types of relationships and first-hand information can give you an edge over your competitors by implementing new and fresh ways of doing things.
5º) Networking is a skill
There are people who seem to have been born to create networks and who move in it like a fish in water. Therefore, it is not at all exaggerated when it is said that excellent networking is a skill and some people are naturally more gifted at mingling with people they do not know and making friends on first contact. Even getting a business off the ground the first time. It is not what always happens, but the opening of doors that is done with ease and opportunity, helps to generate confidence in subsequent negotiations.
That is why it is worth practicing being kind and learning the art of striking up conversations. It is undoubtedly important to remember the names of the people you know, for which you can apply a system, for example, write something specific about a person on the back of their business card so that you can remember it when you return to your office.
6º) Generation of trust
By networking regularly and making an effort to talk to people you don’t know, you’ll gain more confidence the more you do this. This is really important as a business owner, because growing your business relies heavily on talking to people and making connections.
Networking is great for people who lack confidence as it really pushes them to grow and learn how to make conversations and lasting connections with people they don’t know.
“It’s not WHAT you know, but WHO you know.” This old adage is absolutely true when it comes to building successful businesses. To grow your small business quickly, you’ll need to have a solid source of relevant connections in your network that you can call when you need them.
Networking can open the door for you to talk to highly influential people that you might not otherwise be able to talk to or find easily.
It’s not just who you’re networking with directly: that person will already have a network that they can access too. So you have to put in the effort to ask the right questions to find out if the person you’re interacting with knows who you want to meet.
Reasons why networking becomes an essential tool in your career
Networking is not just about exchanging information, but also serves as a way to create long-term relationships with mutual benefits. This makes you have to put it in the center of your career.
The importance of the saying “no man is an island” has been shown to be the reason why many of us need to make a collective effort in the pursuit of professional success. For many people who have been successful in their careers, the causes have been largely due to the strong networking channels they have created over time.
But the question of who you relate to and their relevance to your career is more important. This way, you don’t have to connect with everyone. Rather, you must first analyze how this new contact can contribute to your success, what they can bring you, as well as how you will benefit from their knowledge.
Making a simple observation of the importance that networking has in the career of a professional, whether it is in its early stages or is already a consecrated manager, it is a tool that has a very wide share of responsibility in having promoted infinite career developments. because that or those contacts opened opportunities that otherwise the candidate would not have had the opportunity to open. For this reason, you must bear in mind that networking must be an essential aspect if you really want to develop a career that has a promising future.
A way to exchange ideas
You can never know how much you know without listening to other people. Success in a career is largely attributed to the body of information or ideas that you have accumulated in the past. When networks have been created, an exchange of ideas is encouraged to sustain long-term relationships and mutual trust. When you receive ideas, it helps both in your workplace and beyond, in addition to instilling in you the best practices that your career always needs.
Makes you notice
People seeking publicity, whether for business, politics, or even fame, take more advantage of networks. People are quick to notice others who have stronger capabilities to make them relevant.
When you are a professional who stands out, both for your experience and knowledge, and for the services you offer, you are creating a clear space for the association, which in turn, builds a career. Many professionals have been able to understand how to nurture the strength of their network and create more visibility for different associates and clients in their career path.
Avenue for new opportunities
When people start noticing it, it opens the door to new opportunities. Business and professional minded people who have been connected over time have been able to expand with minimal effort due to the avenue of new opportunities opened up to them through networking. Opportunities like meeting the right clients or even meeting people who are above your career path could be a springboard that could change your life for the better.
Reevaluating your rating
Networking is one thing, but being able to use it is another. You might think that your current level in your discipline might be the greatest height you could reach. But have you ever taken an in-depth look at the different levels of your chosen career and how other people in similar positions have reached their current position? But let’s be very objective here; Admiring certifications is allowed, but the roadmap to that height can be achieved if you just have a strong network and a good relationship with others.
Improve your creative intellect
Aspirations and great innovations are most of the time external factors around where we are. Intellectual capacity in different careers improves significantly from the contacts we have built with other people over a period. Even a simple interaction with one person can transform a year’s worth of research and result in a breakthrough.
Like-minded individuals who have been able to share ideas have strongly developed their intellects to foster growth in their career paths and unleash the creative talent within them.
A library of extra resources
Some websites are specifically designed to address different questions in different niches. These pathways can be used by an individual as an additional source of information. The same applies to networking. A platform designed specifically for your career can be an additional resource library for you. This provides you with up-to-date information on the latest relevant career trends and this network resource also grants you access to access them when the need arises.
Support from high-profile people
Everyone has in one way or another gone through some obstacles in their career development. This may be due to a lack of available materials, or even a lack of financial aid. However, a good network of contacts with high-profile people from the same professional background can support you in any eventuality at any time. These high-profile people can help you manage your challenges effectively by providing advice or connecting you with the right financial support.
Growth in the state
Developing your career status is a long-term process that depends on how focused you are on your networking path. The best professionals who are where they are today is the result of the status they have acquired in the networks. The contacts these successful professionals maintain are largely attributed to their growth. They greatly influence the growth of your state and pave the way for better opportunities in your career as well. Your connections with them, it becomes a very powerful weapon.
Growth in self-confidence
Networking is the key tool for growth in a career full of resources. The training and certification gained from networking builds self-confidence and promotes self-esteem. The self-confidence that has been developed over time can help put you in a positive place whenever you interact with like-minded people in your career.
This also gives you the opportunity to stand out well during the interview sessions for a job opportunity. Therefore, the more effective your network is, the more self-confidence you will develop over time.
Develop lasting relationships
If networking is a mutual relationship, having a suitable networking channel can help you build your career. Although networking may not be a quick and easy approach to building a lasting relationship. But turning it into a two-way process of give and take can open the door to a stronger relationship. People who have made networking their only priority have been able to build careers relevant to their stated goals.
Why has networking gained so much strength?
The economic crisis has given rise to Networking gaining strength together with the development of social networks and the technological revolution. Businesses have always been closed eating or playing golf, but now there are tools that allow us to extend our network of contacts much further.
We can contact professionals around the world and find out what is being done anywhere. All this adds value to our network of contacts that allows us to keep up to date with what is happening in our professional field to always be on top of the wave.
Mutual help and collaboration between professionals is one of the tools that can make it easier for us to navigate a complex labor market full of difficulties like the current one. It is no longer enough just to have the necessary knowledge, but also the contacts and people who can give us access to certain levels or areas.
In a world as interrelated as the current one, knowing the right people, capable of playing the key that is most convenient at a given moment, is essential if you want to achieve success in your career.
Where can you find safe networking events?
We do not know the level of impact and importance of Networking in our growth until we dare to develop it. Therefore, it is advisable to attend or participate in events of this nature that we find on sites such as MeetUp.com, Facebook Events, Toastmasters.org and LinkedIn; in the case of online events.
Although we have been highlighting in this article the advantages of these events because Networking is obviously important for our career, we must also highlight the role it assumes for personal growth and the development of our career, to reinforce our communication skills and obtain information. valuable information that may be useful for our business or for our professional area.
Devoting time to taking care of our Networking will be a safe investment. It will help us to improve professionally and will open the doors to new relationships and new professional opportunities as well as enriching our knowledge. With time and dedication we will surely see the results.
The importance of Networking, without a doubt, lies in the extensive list of benefits that it brings to each professional, to boost their growth and improve their performance in the area where they work. Networking helps to expand networks and promote talent.
Gain a different perspective
It’s easy to get caught up in the day-to-day of your professional environment and end up stuck in a rut. By talking to others in your field or to people with experience in a particular area, you can gain insights that only come from looking at a situation with different eyes.
Asking for input from connections you trust or admire can help you see things in a new light and help you overcome obstacles you might not otherwise have been able to navigate.
Get an answer to every question
As long as you have a strong network of professional contacts, you can be sure that someone within your professional field will be able to answer even your most difficult questions. And, if there’s no definitive answer, you’ll have a solid sounding board to bounce ideas around and put in place step-by-step plans to tackle bigger problems.
Find the job you like
Professional networking opens many doors in the form of career advice, lasting work relationships, and even landing your dream job. You never know who might be hiring for the ideal job, or meet someone who is.
The more people you have in your network, the more likely you are to be the first to know when those great job opportunities appear.
Take advantage of the tools offered by the internet
If you are a professional who wants to improve your presence on Google, but you don’t know how to do it, you can take advantage of tools like Go Famed. With it, you will be able to improve what is shown of you in the most used search engine in the world. Best of all, it offers you various plans according to your professional profile.