How to earn the best skills in demand in 2021

Every time we refer to the fact that the best asset of an organization is people, we do not include an essential aspect: the ability to learn.

Why do we express it like this?

Because we find it interesting the appreciation made in this regard by Jason Laufer, senior director of LinkedIn Learning Asia-Pacific, who in a presentation at the Royal Melbourne Institute of Technology (RMIT University), Australia, referred to the importance of continuing the journey of learning throughout the career of a university student.

Of course, this also does not end with graduating from graduate school. Laufer pointed out that “the world has changed and now we work to learn, since the days when you had a university education are gone, then you went to work and that was it.”

That is why he insists on this lifelong learning journey that is part of the personal and professional development in our lives.

Because learning not only helps you develop skills and improve in your role, but also has a strong correlation with a change in mindset, increased confidence and opening doors to new opportunities.

We are living in an increasingly flexible world in terms of alternatives, but these must not only be prepared to act on them, but also create them.

Postgraduates have to become part of a new digital community that must be permanently committed to learning, while gaining experience and honing their vocational skills.

Creativity, collaboration, persuasion, adaptability, and emotional intelligence topped LinkedIn’s list of the most in-demand soft skills for companies in 2020.

Our agreement with Laufer is total, when he affirms that “learning has a strong correlation with the change of mentality, the increase of confidence and the opening of doors to new opportunities”.

It is convenient to remind both recent graduates of a master’s degree and those who are still studying it, that creativity must also be helped and on many occasions promoted.

Because exercising that individual creativity that characterizes each person implies that you will be finding new ways to solve problems and make connections between ideas in your work.

But it will also make it easier for you to be assigned new tasks and responsibilities, because you will have demonstrated your permeability to the new, to evolution and of course to technological innovation.

Laufer argues that as the automation of goods and services continues, the demand for creative skills will increase in the future, and we confirm this because it is obvious that this greater demand for capacity and creative ability are the counterpart of mechanization (automatic processes data and procedures).

And because? Because skills will be needed that require original thinking and innovation.

“How can you come up with new ideas to help industry organizations today?”

This question Laufer is asking is also imperative that we ask ourselves in our work environments and especially academics, as organizations need people who can creatively address problems and tasks in all business roles, from engineering to software to human resources.

It is evident that in a team and / or department, good leadership direction is essential to take advantage of the capacity of people, especially these new professionals who have just graduated, to bring new ideas to the table.

Along with creativity, a fundamental psychological process is produced, which is the generation of confidence in the candidate, which in turn incorporates said confidence into their work process, which results in greater personal efficiency and organizational productivity.

Developing creative thinking skills and learning to connect theoretical concepts with the world of work is a necessary toll to strengthen that confidence.


Organizations benefit from having teams that collaborate with each other. Working together with your colleagues to reach a common goal is most successful when they know how to recognize the strengths of others and communicate well.

LinkedIn’s 2018 Emerging Jobs Report found that organizations highly value maintaining positive engagement with customers, which is why roles that require strong skills in human interaction and collaboration are growing.

Emotional intelligence

Emotional intelligence is new to LinkedIn’s list of social skills, indicating the growing demand for the skill.

Organizations are beginning to recognize the need for people who are able to assess their own emotions and respond to the emotions of others.

Antonio Alonso, president of the AEEN (Spanish Business School Association) and general secretary of EUPHE (European Union of Private Higher Education).